Under Promus, the corporation renamed the Holiday Casino in Las Vegas, Nevada as Harrah’s Las Vegas. In 1990, Holiday Corporation created The Promus Companies, a corporate spin-off that included the Harrah’s brand.
Under Holiday Inn's management, the corporation retained the Harrah name on Harrah’s Nevada casinos (Harrah’s Reno and Harrah’s Lake Tahoe) and expanded the business into Atlantic City, New Jersey (Harrah’s Marina) and Laughlin, Nevada (Harrah’s Del Rio). made its initial public offering.Īfter Harrah’s death in 1978, Holiday Inns, Inc. In 1971, Harrah took the company public and Harrah’s Inc. In 1956, Harrah, the sole owner, expanded the Harrah’s brand and opened Harrah’s Tahoe Club in Stateline, Nevada. In 1946, businessman William 'Bill' Fisk Harrah purchased a casino in Reno, Nevada and named it Harrah’s Reno Club.
Caesars Entertainment Corporation, formerly called Harrah’s Entertainment, Inc., is a gaming corporation based in Nevada.
